Penguin Owns Panda
Now we all know that algorithm shifts are part of Goggle’s way of improving the internet world as well as the SERPs (Search Engine Results Pages) for the good of all people or so that’s what they say. For most people including my own, Goggle’s algorithm shift makes our lives a little bit more difficult and easier in one way or another. Now with its latest algorithm shift called Google Penguin, many of those people wearing black hats are now forced to change the way they do their jobs everyday. Personally I find this update to be right on time. With a new update comes a new way of working and I love it.
Unlike its predecessor the Google Panda which was first released on February 2011, it focuses more on CONTENT. I for one supported the Panda update since I was getting tired of reading all these spunned articles all over the web. And believe me there are a whole lot of them, most of which were taken from famous article submission sites and then reposted on to their specific blogs. These people need to make some stuff on their own, it never is fun to have an article that you worked hard for just get copied and spunned by another person. Even with the update people still kept on spamming dozens of articles with no regard at all. Some even don’t think that highly of the Panda update and perhaps they are right in doing so, but the Google Penguin is another story, in one day the Penguin impacted 3.1% of English queries compared to Panda’s 1.0%. Can’t imagine a penguin being more scary than a panda but in this case it most certainly is. Those black hat users better watch out.
The Google Penguin or the webspam update was made to combat black hat SEO. The internet is filled with spammers who use black hat techniques in order for them to get high ranking on SERPs which some actually succeed. Good thing this update came out and made us feel a tad bit happy about what we do. From what I have been saying you would know that I’m on the light side of the SEO world and it is never easy with all these black hats running around.
When it was released on the 24th of April many were quite surprised. In a single day ranking on SERPs changed drastically. Some well known sites disappeared from SERPs. Unknown sites came in number one on search engines. Which is just plain sad. Imagine an unknown site with bad content. I don’t know what those site owners were thinking of during that time but in a wild guess I think it would be shock and anger. I read all sorts of complain from different site owners and bloggers about the Penguin being a bit unfair. Most of them are claiming to be white hat users and that most of their backlinks are organic. If what they are saying is true then Google needs to do something about it. But that’s only if they really are at fault but for the time being we need to do our jobs and find a way to counter this monster Penguin since it is here to stay.